Keynote Speakers has seen a rise in clients requesting our speakers post about their events. Have you? Let us know your thoughts on this issue in the comments below.
I’ve done quite a bit of public speaking over the past few years, including on the rules governing commercial use of social media. Recently, I was invited to present to a conference of speakers bureau professionals on the rules their speakers should follow when writing in social media about the events at which they speak. Very meta.
I commend the International Association of Speakers Bureaus for recognizing the significance of this issue for their members. The correlation between public speakers and the Federal Trade Commission’s rules for fair online advertising is not an obvious one. In recent years, FTC has brought a lot of attention to the subject of sponsored celebrity tweets and free gifts given to bloggers in exchange for positive reviews. By far, however, the focus here has been on the endorsements of consumer products.
Think Kim Kardashian’s promotion of Carl’s Jr. burgers, for example, or the fictional movie star JuliStarz’s endorsement of weight loss pills–the case study used by the FTC itself in its most recent guidance on the subject.
One thing is certain: social media has become a crucial and commonplace element of public speakers’ contracts.